So now that you got your listing where do you go from here? Now you need to take care of your clients. There are multiple steps to take to service your listing. Here we go:
- Talk to your sellers at least once per week. Tell them everything that is going on, whether good or bad.
- Use Realtor.com it statistics to illustrate activity and request price reductions if necessary.
- Know the area comps and help the customer/client know their own market. This will help when it comes time to negotiate.
- Send recent related articles to seller.
- Call those who have shown the property in the past with price reduction information.
- Communicate showing feedback to your seller.
- Hold regular open houses.
- Stage to property well inside and out.
- Update photos.
- Update the remarks and comments in the MLS.
- Be POSITIVE.
- Be CREATIVE.
- Plan your price strategy in ADVANCE
- Let your sellers know every step you take with their listing.
- Update your CMA every 30 days.
- Take your seller out to view their competition. It's one thing for you to tell them where the price should be and another for them to see what they are competing with.
- E-mail your new listings to your SOI and geographic area. Keeps your name in front and they may have the perfect buyer!
- Send seller a Just Listed card for their property when you mail the neighborhood. If there is a yard sign, install a brochure box with colorful and descriptive property flyers and always check that it is full.
- ALWAYS UNDER PROMISE AND OVER DELIVER.
- Make the sellers a Parnter- ask them what they liked about the house when they bought it, what they discovered and enjoyed after living in it, include it in your description.
So tell me do you do anything different for your listings? How creative are you. Please leave your comments, would love to incorparate it into what I do. Thanks!
Jeannette Neerpat
www.Neerpat.com
Jeannette@Neerpat.com
Great list - something else which has been mentioned here many times and I have used it to show some of my clients is not just the Days on Market (to sell in their price range) but the actual Absorption Rate---it can be a real eye opener for them.
I'll try to find the blog - I actually put it into a spreadsheet which makes it easier to calculate.
Nice list, I have a nice marketing, and internal operations checklist that I follow, but its probably a good idea to integrate a "Client Care" checklist as well. I do alot of the things on the list but in this market it is a good idea to put it on paper and check them off so you know where you stand in servicing the listing and the client.