Like I said the other day, when we got this challenge I knew it was going to be hard for me since I had no listing presentation. I pretty much would wing it. I was only using a CMA from the MLS as one, and no idea about using a pre-listing. I have a listing appointment coming up and you know I am definetly going to send this presentation to him.
The email I sent Rich was both a combination of video and texted. Since I have never met Rich I wanted him to be able to put the face with the name. Making it a little more personalable. Here is the email I sent. I wanted to be aware of how many homes were already on the market and what to expect when I come a sit down with him.
Hi Rich
Just wanted to let you know that I have attached some documents to look over that I will be bringing to our appointment. I have also attached a PowerPoint presentation on my marketing plan. We will go into detail at our meeting, this is just an overview.
Below is a quick video to go along with the email.
http://www.youtube.com/v/O3zAotKAhiU&hl=en
Here are just some stats on what is Active and Sold or Pending. Just so that you are aware of what you are up against.
For Broward County
Active- 17,352 Sold- 629 Pending- 1521
For Tamarac
Active- 730 Sold- 24 Pending- 49
For Woodmont
Active- 53 Sold- 1 Pending- 2
Communication is the key to a satisfactory business relationship. To assist with communication, we've developed a team to assist and to ensure you get the best service. I find it helps to give you a detailed overview of what to expect while your house is on the market. If you have concerns about any of the items in , please, please express them - call me! Nothing is carved in stone and we work very diligently at working with every seller in the way that is best for the seller.
Jeannette Neerpat
London Realty Corp
9000 Sheridan Street
Suite 90
Pembroke Pines, Fl 33024
Who do you know that would like to buy or sell, referrals are the greatest compliments I can ask for!
In the email I attached a Pre-listing letter, Pre-listing package-which included a listing agreement- sellers disclosure and an AS-IS addendum, and a PowerPoint slide show. Here is a few shot from the show, I know Midori posted a few, here are a few more.
This is my
commitment, wanting to let him know what I stood for, and that he would
have it in writing.This is my
about me page, giving a little more of who he is going to work with.
I have
been told by other agents that a listing presentation take awhile to
put together and all we had was a weeks time. I was so nerved wrecked,
Midori had to calm me down all week. I kept coming up with
all these different ideas and knew we couldn't use them all. Whil
Midori was at the tech fair I was working on adding so many things to
the slide show. I emailed it to her and she disected it. I am so happy
that I have a mentor who understands what I am thinking and which way I
am headed. Its easier to adapt that way.
Now for those who missed the video email that Midori posted the other day I will post it here again for you to view. Thank you all for the congrats. Its very much appericated!!
Now for those who missed the video email that Midori posted the other day I will post it here again for you to view. Thank you all for the congrats. Its very much appericated!!
great touch. . I wish you the best
Fernando- Thank You!
Stats in a prelisting package are a great way to for a seller to review the market data prior to you meeting with them. The seller is much more aware of market by the time you arrive and they are obviously better educated to what homes have been selling for.
Sam- You know I didn't think so at first, but I am happy that Midori suggested it!
Jeanette, Glad you posted this. Just glanced over it because I have to head out, but very impressive and professionally done. Congrats!!
Marc- Thank you!
JN,
Like the concept,should work out well for you.
How many listing appts do you actually anticipate from this approach?
Not sure but we will see. I have a listing appointment coming up and will be forwarding this to them. Let you know how it goes!
Jeannette,
Nice job. This is definitely an example of how a professional gets the job done.
Mark
Mark- Thank you very much!
Liked the package. Good luck in your other appointments too. It definitely helps to have one. It does take time though.
Jeannette, Love it. Excellent work. Congrats on winning and moving on.
Michael Thank you for the wishes. I will post the appointment results after and let everyone know how it went.
Karen- Thank you so much!!! Sorry to see you go though ;(
Very nice job. Your presentation connected with the client and was relevant to him.
kk
Kristal- Thank you!
Jeannette: This looks great ! Please keep us posted as to the results
Good job! I wish you the best. Have a great successful day.
Great job! The pre-listing ideas look fantastic. I know you have given it your best effort and it shows! Good luck with all the new listings that will be coming your way!
i wish you the best
I really enjoyed your video. Congratulations on your success!
Hi jeanette~ thanks for sharing all this with us. I really like the video idea when you can't be there personally.
David Daniels-So sorry for the imperfections! I think that is what makes some of us human and very humble! I think it's a shame you placed this in the comments you could have easily sent an e-mail. This young lady is trying to be better...we have so many copies of this slide show and with so many corrections..this might be one of the drafts..so please excuse us and our imperfections!
As far as the words she chose those words...they are hers and not anyone else's this is her presentation..not mine...not yours..but hers.
I'm sure she appreciates the feedback..and so do I! :) and so sorry it was disappointing...I gotta tell ya...her customer's like it and..that is what matters!
Nice job! Very creative. I wish you the best of luck on acquiring this listing. You've given us all some good information.
Thank you.
Diane Schmitz
Broker Associate
Campi Properties
Jeannette and Midori, this is a lovely presentation! Jeannette you have done a terrific job! I am so impressed with your video and I am honored to still be hanging with you in this contest.
Now, to Mr. Daved Danials...you're a jerk. AR is here to promote good will, learning, ethical real estate practices and to enjoy one another. If you, in any way, shape, or form believe that you know one single thing about Marketing Ettiquette or How to deal with people, you have been grossly misinformed. I am saddened to say that IMO you will not be successful here.
Later in the rain~Deb
Kudos to you and Congrats on the win - thanks for sharing - you guys inspired me to do some homework :)
Jeannette- From the bits of information given, I'm sooo impressed with what you were able to get done in a week. I look forward to seeing more of your creativity in future posts. Congrats on your well deserved win.
Jeanette- I love your video and you are photogenic and appeared very comfortable in front of the camera.
Thanks for sharing Jeannette. Those are pretty terrible stats for Broward County...or any county.
David Daniels-Apology accepted and yes I am being protective and for good reason! I just feel maybe you should have addressed somewhere else. and accept my apology for using the harsh words disappointment..and you are right..you did in fact said you liked the presentation. On a much more postive note welcome to the rain! (I sincerely mean it!) :) and I skimmed through your site and that is some interesting products and great info that you have. I also like the look!
And if I didn't have Marti make my background..I sure would have asked you! Very nice..
Enjoy the rain...
Midori
Giving the seller some stats and the time to absorb them is a very good idea. Many have unrealistic ideas about the market, and the short time of a listing presentation doesn't give them time for the numbers to sink in.
I have no doubt it was tons of work and a crazy week but remember to enjoy all that you have accomplished.
The information available on Active Rain is great!
Howard- Yes the info here is invaluable!
Christine- Yes a crazy week indeed, but so worth it!
Lane- Agreed, they can soak up the numbers prior to the visit, and if its more than a week away-the appointment I mean- we can bring updated numbers as well!
Wayne- It is what it is!
David- First let me start by saying hello and welcome to AR. Now as far as the presentation goes. This was done in a weeks time. Usually when something with this amount of information is worked with I know its with more time. Some of us are protective about our work especailly with the little amount of time we are given. Now I understand that there are some errors that I will go back and check. Please don't feel that we are attacking you in any way. Its only a matter of courtesy. Thank you for the suggestion about the flash. It was mentioned to me before, but like I said we were short on time.
Katerina- Thank You!!!
Natalie- That is how were are going to learn, sometimes by the mistakes of others. I put myself out there because I know there are other agents in the same boat as I and it goes to show them that anyone can do this!
Matt- Thank you very much and follow along, I am stepping up my game!
Cyndee- thank you and it is my pleasure!
Diane- Not sure if you are aware this presentation was for the contest. Now I have another listing that I am going to on Friday that I went ahead and sent this info to, so we will see!
Alan- Thank you, you should follow along on the M2T blog.
Lisa- Sometimes a written comment can be taken out of context, so a little video can go a long way!
Stacey- Thank You
Alan Thank you as well.
Lizette- Also another thank you!
Lorinda- Thank you!
I like the package an I like the idea in general, but I would also like and would not have been upset at any feedback; including Dave's. If it were my presentation, I would like the mistakes to be pointed out and I would like to fix them. It's all part of helping someone better what they do. It's part of learning.
Some of us are trainers; some of us are writers; some of us sell; and it's when we all come together and help each other, that we can all better ourselves and learn. I don't want to show a presentation or anything else for that matter, to a client, if it is not professional (that was the reason for doing it in the first place).
Certain types of mistakes make us look sloppy and unprofessional. This is not how we want to show ourselves out there. Dave, you can correct my stuff any time. I would appreciate it, since I want to learn and ensure what I put out there is the best and is not a bad reflection on me or the people I work with.
Sylvie- Thank you for your comment. If you noticed I did thank him for the corrections and went back and changed them. I did explain that we were short on time. I did not put him down in any way. I want to be able to show professionalism and its why I thanked him.
Jeannette,
The effort you put out in the beginning via the personal video is a bit time consuming, but I think it will ultimately benefit you, help you gain the trust of your prospect, and impress him. Someone that trusts you will stick with your advice down the road. I am practicing for these spot light videos for YouTube and, for someone like me anyway, takes guts. Most people wouldn't feel comfortable speaking into the video which is why it will catch the attention of most prospects. Good job.
Angela
Angela- It was not easy, trust me. It took a little over an hour to get done. I repeated it over because i kept messing up. But I think that the more you do it the easier it will get. Good luck.
Midori and Jeanette,
You are both true professionals. Your creative talents and innovative thinking will take you much further than those who are unwilling to try new things...or embrace new technologies! My original comments were truly meant to be helpful and constructive in their critique. I sometimes have a tendency to "run at the mouth" a little while visiting ActiveRain. There are so many posts I want to respond to...that I find myself feeling "hurried" a bit. Perhaps in that haste, I chose my wording poorly? Please just know that the intent is always one of care, concern and support.
I deal with these kinds of things all the time. Some of the most successful agents we do marketing for...have a tough time with spelling, or grammar, or whatever....but they are the best darned agents a buyer or seller could possibly hope to find. They've come to rely on my attention to detail and our company's design prowess to ensure that what gets out in front of the general public is accurate and unrivaled. They understand that an English Professor at the local University who wants to buy a $900,000 home....may take issue with misspelled words on a flyer...and we laugh together about our various shortcomings. By the time my customers and I have worked together for a while...it's completely okay for me to tease them that mortgage really does have a "T" in it. They tease me back about something I do crazy....and we all have a blast working together toward a common goal.
As a result, I may approach this kind of situation a bit too casually, which I apologize for. If you and I worked together, you'd get to know my personality....and my wry sense of humor. But you'd also appreciate that I'll always look out for your best interests when it comes to marketing real estate.
Thank you both for the warm welcome to ActiveRain. I very much appreciate it!
Sylvie,
I'd be honored to proofread anything of yours (but please...if Toronto uses the same 4,128,006 page sales contracts as we do down here in California, it may take me until 2012 to get back to you!! Will that be okay?? Just tell your sellers to "hang in there". LOLOL!!!
On a serious note, thank you for the supportive comments above. I was beginning to think I had more marbles loose than I already knew about!! (old age...sigh)
Deb,
I may have felt a bit too defensive when I responded to your "jerk" comment. I realize now that you were simply trying to support your fellow AR members...and I probably should have counted to 10 before writing my response. It's just that....well....I'm only a jerk sometimes, and yesterday wasn't one of them.
Dave
David Daniels
President/CEO
FlyersToYou, Inc.
www.FlyersToYou.com
Dave- I truly understand! Sometimes words are taken out of context and can be heard a different way. I do thank you for pointing things out and have made the necessary changes to the presentation. I really do welcome yo to AR, there is lots to learn on here and you will begin to find out that even though many of us live far away from each other and have never met in person have truly become great friends, and I do hope that you may become one of them. Look forward to seeing more of your work!!!!
Nice work. Always nice to see a professional presentation.
You'll do great at the presentation!
Take Care & Have a Great '08!
Dave, I will share a little story with you. My mom and dad divorced when I was 10 years old. My parents were both teachers. I loved them dearly and the split hurt when mom took me to Texas from Indiana.
My father was pretty strict and hard on me. I wrote him a message once upon a time telling him all about what I had been doing and telling him that I loved him.
A week or so later, I received the letter back in the mail with my mistakes and misspellings circled in red ink.
I may have taken it personally but I think Jeannette did a great job.
I also apologize. Maybe just behind the scenes corrections? I will check out your site and I hope we can still be friends.
Later in the rain~Deb
I'm very proud of you both! Great job ladies.
-Mike
Nice work. Even "inspiratonal" in terms of a pre-meeting email. Thanks!
Jeanette,
Thank you.
Deb,
Gosh...reading your story was heartbreaking. I, too, grew up in a divorced household (raised by my Dad)...and had little or no contact with my mom.
And now, years later...I'm a single Dad, raising the most beautiful 9-year old little girl in the whole wide world (okay, maybe I'm slightly partial). And I'm 50 years old...so this is my second go-round in the child-rearing department (my older sons from a previous marriage are 27, 22 and 21).
The thought of your Dad correcting a letter like that simply breaks my heart. I can't imagine how that must've made you feel! And it makes me feel guilty for just jumping in here and pointing out spelling mistakes without first explaining where I was coming from and that my position was one of care and concern.
Yep, let's be friends. I like the sound of that.
And thank you for sharing....and for the insight. You and I may have a lot more in common than we thought! Funny how that works, huh?
:::hugs:::
Dave
Dave, I shouldn't have called you a $^*(. I was a jerk. I flashed "red" when I saw that and my lioness instincts popped out like the nails of a mother cat.
I overreacted. I've had a long and weary few weeks in this contest and my instinct jumped in to protect Jeannette. I sowwy.
Okay, now that is all said and done we are friends. I am putting so much time into this contest I don't really have much time to surf but I will visit your site and I thank you for understanding.
Please join our makeover2takeover site so you can review all the posts we are putting out concerning the competition. It's really fun and we are all enjoying it but taking it to heart.
Thank you and let's thank Jeanette for such a wonderful submission!
Later in the rain~Deb
I have to say, I love the presentation! after reading some of the comments here regarding misspelings and grammar, I realized in the 10 years of selling reel estayte, I've never been hassled about not using speel chek and I've worked with many inteli inelctu, smart people in my kareer. I also blog how I speak. I'm horrible at this stuff but I do it anyway. I am still in the Top 10 out of 425 in my area. I am alwyas strivin 4 imprefction!
John- Thank you for your comment!!!
Great presentation, keep up the good work.
Have A Wonderful Day
Wow! I really like the video email to introduce yourself! I also agree with one of the comments about how comfortable you seemed on the video! I think that would be a nice touch even when initially emailing a relocating buyer! Great Job!
Nice package, I'm sure it will serve you well, lots of listings and with the stats, hopefully well priced listings.
Have A Great day
I haven't used one of these but at some point will probably develop my own. Great idea!
It looks great! Good luck with the appointment!
Always good to look at what others come up with - thanks for sharing & I am sure you will changing it as you go.
I do hope that in your "doing all you can to sell his property" that if it is a home or office building that you are having it professionally staged. It has been statistically proven to make a critical difference.
Great job, Good touches def worth a bookmark
Once you get use to it you'll wonder how you ever did with out!!!
great idea thanks a lot for sharing.its totally impressive
What a fantastic idea! I just joined Active Rain and yours is the first I've read. You've made my week with such an innovative approach. I can't wait to figure out how to do it myself. Maybe this will spur me on to lose some weight, too!
Awesome! Great Job!
Well good job, lots of work to put these things together.
Connie It took a weeks time for this challenge, but thank you for your comment!
What a great post and wonderful comments that show how w ecan interact and still be constructive to say the least. I personally liked the presentation and admire you for puttingit out here for us.
That seems like a good idea to make a video explaining your services as a realtor. But it wouldn't work for me. I prefer to be face to face with a client.
Very good job. Its good to see you're putting in some working into getting the listing.
This is wonderful,but I wonder if might be too much information for a pre-listing appointment. But it would definitely make you stand out from another agent.
I too provide information prior to the first appointment, some customers like it others have not taken advantage of the information.
Kudos though this is very unique!
I think you are wonderful and really putting your heart into this business. You are an inspiration to us all. Great work.
That video is an awesome idea! Cheers for technology!
I'm really into all the "techie" stuff too. However, a standard book type presentation is also needed just in case. This week I listed 2 different properties in which the sellers do not use the internet or e-mail......I know, can you believe it?
Good luck with the listing and congratulations.
WOW...
I am inspired to redo a few things on MY website now! Great job and thanks so much for all of the great ideas! It is great that you are showing the way for others on how to be up to date on the technical side of selling real estate.
Victoria Carter
Jeannette, I think you come across as very sincere on the video and you've given him numbers so he knows that you know what you are talking about. Yeah, so there was a spelling mistake; I'm not sure that the seller will care about that unless you're presenting to an English teacher. Actually, some people might find that comforting or reassuring. You're being yourself and people like genuine. The prelisting package is a great idea - all the big time gurus recommend doing one. Yours is high tech but personal and real and I think it will go over well. Please let me know how it turns out for you as we are thinking of doing something similar. Best of luck!
What an awesome approach. I have always had a listing presentation. I also have a presentation for my buyers. Does anyone else do that?
Jeannette, I'd be glad to e-mail you a KW Listing Packet that you can tweak to be your own.
Good reminder. I have been thinking of updating some things and will work on it soon.
Looks like you are well on your way to great presentations.
You have so many comments! I wasn't sure that I should leave one, but being a Realtor, I have to!
Your stuff, sounds great and also looks great! Keep it up.
Loved your intro video. That's something that would work wonders for RELO's or out of town clients. Loved the idea of sending market stats in advance of the listing. I always take them with me and review them at the listing, but your way might put them in a more realistic frame of mind. Good luck with the rest of the contest.
Very professional. I could definitely improve my listing presentation. Especially after seeing how great yours is.
My current presentation is full of substance yet no flash. I think your taking advantage of technology will give you a definite advantage.
Richard M. Curtis
This is an excellent idea, thanks for sharing it. I really like the video as it is a way for someone to get to know you without meeting you first. I just finished a listing presentation, sent links to websites, blogs etc, but a video is another professional added touch. Great job.
Great use of technology with the you tube video, that is definately something that will set you apart. Great Job
Okay - it has been said in so many ways - but Nice work. This will definietly make the lsiting presentation so much easier.
Good job Jeannette. Keep up the good work.
You have some great ideas. Even better you put them into action. Good luck and keep us informed
Shelton
I think your pre-listing email is AWESOME! I have mainly dealt with new homes, and really want to venture out into resales and buyer representation. You have inspired me to start working on a pre-listing and a listing package. I have never had to really do that before.
Now, how do I get those appointments??? lol
*** Paul- Will you send me one of your listing packages/presentations too?
Kristy
I am glad I came across this post again. I remembered there was a contest last year and I wanted to look up some of the posts about listing presentation.
Great job.
Jeannette,
Great pre-listing packet!
One thing, though: "My Personnel Commitment to You" should be "My Personal Commitment to You".
I never thought to put together a pre-listing packet....thanks for the great idea...and good luck! :)
I feel very inspired after watching your videos! I am going to get the new camera and get started! Thanks!
Jeannette - You have included a lot of information in you listing package, and that always helps to substantiate your expertise and validate your numbers when it comes to listing price. Job well done.
Nice presentation...let me know how it works out.
Good stuff. Very very good stuff. Video is on the rise and TY for yet another application for it.
I think pre-confirmation/meeting packages can be a great idea, however, I also would not waste ANY time in going out and getting the listing secured if I was a Realtor. So, I would think that I could get to the house WAY before that package ever arrived. Maybe fax something or email instead of mailing a package? Great post topic!
Chris Hallmark - http://www.freerealestatemarketinglab.com
good information - I wonder how things turned out. You may want to edit your post and add links to others, for example a link to your friends blog on the same topic.
We have started doing pre-listing packages and have had a lot of sucess with them.
Even if the Seller doesn't actually read through them they at least give you a competitive edge and shows your organization and commitment.
Very good idea and no one is my area using one at the present. Maybe I can get a jump on them!
Where is the "stager"? Very nice.
I'm a real estate marketer, business coach and mentor. I have assisted many real estate agents build a profitable business in a short period of time by using Pre-Listing Package. This revolutionary system can be found at http://prelistpackage.com
Great ideas on a pre-listing package. It shows how hard that you work before they even meet you.
Since you are already sending an email package
You are now able to include sonething like this to promote your tech savvy side of the business
http://tinyurl.com/ybbuctk
Cheers
Davd Pylyp
Living in Toronto
Now there was a very cool way to meet Rich before your appointment! Very good idea! It made you stand out for sure!!
Hi Jeannette, thanks for sharing your approach, it is so great to see. I wish you all the best, nice touch.....creative and thoughtful, I'm sure it made a good and lasting impression.
Katherine
I am working on one too. Newish to an area and some of the old stuff works (27 years prior) but it is a challenge to be the "best" when they know you are new. thanks
Definitely a WOW factor ...great job!
Good Job! This is definitely an eye catcher.
Great idea. Very impressive. Video is so important and eye catching these days.
Great presentation. You did an excellent job! Good luck with this listing.
Very nice!
Glad this came up to revisit. Baby steps turning into great changes, that's what this business is about
Great job.
Thanks for sharing
Margaret
Jeanette ... Excellent listing presentation proposal. I like your Powerpoint slide show and that the image is on the computer screen as reminder of who you are when you recorded the video.
We need to get going with our Powerpoint slides and incorporate that into our presentations. Best wishes.
Your dead on we do need to be flexible to meet the needs of different clients! Good Luck!
Great Idea! The video is a plus. I like the Personal attention.
Thank you and good luck
Thanks for this, even though it may be an older post it is very useful. Hope all is going well.
Although you posted this a while ago, I just discovered it. It would be interesting know of any updates. Thanks for sharing. Best of luck.
Nice work I will likely use some of this in the future! I think Dave was right to help you. My wife is a proof reader from another life in New York and no matter how many times I look through my stuff she finds a lot of things to change.
Sean
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i like the video idea and the creativity you have!
RJB
Leadtackle.com
Free Real Estate Lead Generator
Used by over 100,000 Real Estate Professionals
Over 1,000,000 hits to date
Wow. This is some great stuff! I've been kicking around the idea for a pre listing package. Maybe this is the kick I needed.
Great presentation. This gives me some really clever ideas about incorporating video into my initial emails to potential clients. Thanks for sharing your awesome pre-listing presentation with us. DJ
I just finished a real estate coaching program and he really promoted the need for a pre-listing package. Terry Murphy was a guest speaker and she shared some dynamic information too. I'm looking for others who have great ideas so I greatly appreciate this post.
Hi Jeanette, have you honed and refined the presentation since you first put it together?
Very nice approach to connecting with the prospect.
Videos are a great tool for every occassion and the best is that trey're FREE.
I would love for you to work at my Company.
I think this is great, definitely something that we have been comtemplating - pre-listing appointments . . . doing them by email is a great idea. Thanks!
Thanks, I’ve seen your blog before during my, all of the ex-pats are linked together, which is really cool. Thanks for the mention and I put your link up
here too.
Thank you for encouraging the Pre Listing Package
I have now updated my PRE listing package for those considering selling their homes in west Toronto. It is being prepared and well presented that increases our value as professional realtors
Thank you
David Pylyp
Living in Toronto
Just was your post, Jeanette,
Nice video. Best of luck in 2012!
Tatyana.
You are just too cool for school Jeanette! Well done and thanks for sharing some inspiration.